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JO Hardie never thought of herself as inventive, let alone an entrepreneur.
That changed a year ago, when her three daughters, aged between six and two, simultaneously came down with a vomiting bug.
The time has come for you to bid farewell to the nappies and venture into the messy world of toilet training. This isn’t always the easiest of tasks for little kids to master and most parents will experience a few spills along the way.
Despite the end of COVID lockdowns bringing well-earned relief and freedom for millions of Australians, the COVID baby boom has seen thousands of new and soon-to-be parents rush to prepare for the arrival of their little ones. By January 2022, it’s predicted an extra 25, 000 babies will be delivered nationally.
The Aussie mum came up with the idea after a disaster 10-hour road trip with three kids - and it's currently tracking to hit six figures in turnover.
I still remember that 10 hour car trip like it was yesterday!
My husband and I had packed the kids (who were five, three and one at the time) and car for our annual drive from Maitland NSW to Dalby QLD to visit my brother and his family.
When I started my business Spewy four years ago, we had one product which came in a couple of designs. The logo was fun and vibrant as we were selling a product for babies/kids and, at the time, it was the perfect look for my startup. However, during this time we grew enormously, and with a new product line and a range of new eye-catching patterns, I started to look at our current brand with a new lense and focus.
